IN-PERSON EXIT SURVEYS

Understanding travellers and residents in a destination, who they are, what they do, what they think, how much they spend, how they behave, and so much more, can only be achieved by intercepting them at appropriate places – in the airport, at the cruise port and other high trafficked areas and asking questions. 

This form of research is decades old but remains as important today as it ever was, as it allows trained interviewers to ask questions, probe to get the answers required, and reduce incidence of skipping and misunderstanding questions.