BUSINESS AND PRODUCT DEVELOPMENT

Developing sustainable tourism enterprises begins with an assessment that analyzes both supply and demand for tourism products and services that lead to well thought out and researched concepts that include a foundation of product ideas, market understanding and local feasibility.  Starting from the concept stage Lodestar Tourism helps businesses evaluate their possible contributions to local communities and the surrounding environment.

Local guides – Ambassadors for their communities and destinations and guided tours are a vital product that a tourism enterprise offers to enrich the visitor experience.  Sounds simple but takes tedious planning and practice, practice, practice.  We will help develop interpretative tours and train interpretative guides that focus on communicating central messages which help tourists learn, feel motivated and empowered to contribute to a more sustainable world.

We then turn the tourism assessment information and tourism product “concepts” into full-fledged business plans and tour packages.  The business plans serve as a “road map” for moving forward with product develop and consider the conservation and development objectives and clearly articulates the resources needed to realize those goals.  LTC will assist with business plans, data analytics, competition analysis, strategic positioning and financial modeling for tourism MSMEs.

Lack of effective sales and marketing cause an otherwise well planned and run business to fail. Lodestar Tourism helps equip small businesses with content, collaborative strategies and partnerships to increase their marketing reach and sales leads.